As Jeep sales continue to rise, more and more people are becoming a part of a new culture where average Americans and outdoor enthusiasts merge into a group called Jeepers.
Customizations
People love the ability to customize their Jeeps. Owners customize their Jeeps not only for style, but for ability as well. One way to look at Jeeps is as a Mr. Potato Head. Owners can have their Jeep look one way in the morning and a totally different way at night with the addition and removal of customizations. For example, maybe the morning is still chilly, so you leave the hardtop on. But by the afternoon, it is warm and sunny, you may remove your roof completely.
The Ability to go off road
The primary concern for a Jeep, even in “stock” form, is to be off-road capable. The entire vehicle and suspension is built around that one goal. Jeeps have more ground-clearance than cars and even some trucks. While most cars are built to be driven on the road, the Jeep is and may have a few add-ons to lightly go off-road, the vehicle manufacturer’s primary concern is it being a street vehicle. Off-roading is a second thought.
The Ability to join the Jeep Community
Once you purchase a Jeep, you also gain a new fraternity of friends. Between those you meet around town who are also driving a Jeep, or those you’ll meet at Jeep events, message boards or chat rooms. The Jeep community is enthusiastic about their love of Jeeps. There are Jeep weeks at the beach, Jeep groups on Facebook and even Jeep conventions. Owning a Jeep instantly makes you part of a community.
The Ability to Drive in Any Weather
Jeeps are made to withstand the harshest of weather. From rain to mud to snow, a Jeeper can count on their vehicle to get them where they need to go.
Jeepers are popping up everywhere. It begs the question, “what is so great about a Jeep?” Most Jeepers would respond by telling you about the available customizations, ability to go off road, ability to be a part of a community and the ability to drive in all sorts of weather without concern.